Do you want to engage with a multi-cultural audience, but don’t know where to begin? This presentation will share ideas on how to incorporate diversity and inclusion into your organization’s fundraising mix.

  • Learn how to approach defining what a diversity portfolio can look like for your organization
  • Learn how to assess whether you can incorporate diversity into your existing programs or whether you should also launch stand-alone programs
  • Learn what resources your organization needs to succeed in engaging these new audiences

Speakers
Laura Syron

Vice-President, Community Programs

The Princess Margaret Cancer Foundation

Laura is Vice President, Community Programs at the Princess Margaret Cancer Foundation in Toronto, Canada.   In this role, Laura helps achieve the Foundation’s fundraising goals through oversight of five business units:  Annual Giving, Leadership Giving, Tribute & Memorial, Special Events, and Ethnocultural Strategy.   The Foundation raises and stewards funds for Princess Margaret Cancer Centre, Canada’s leading cancer research hospital and be one of the top five cancer research centres in the world. 

Prior to her role at The Princess Margaret, Laura was Vice President of Research, Advocacy and Health Promotion at the Heart and Stroke Foundation of Ontario.  Laura joined the Foundation in 1996 and held increasingly senior positions in the organization.  Laura has also worked in the for-profit sector, including senior marketing positions at Procter & Gamble Canada.

Laura holds a Bachelor degree from the University of Toronto and a Master’s degree from the University of Texas at Austin.