DATE: Tuesday, May 9, 2017
LOCATION: Alumni Hall (VC 112), Victoria College, University of Toronto, 91 Charles Street West, Toronto, ON M5S1K6 ~ MAP
TIME: 8:00-8:30 am: Continental breakfast and networking ~ 8:30 – 10:00 am: Presentation
COST: Members: $35.00 Non-Members: $45.00 (+ HST)


Whether you’re gearing up for a capital, advocacy, event or fundraising campaign, now more than ever social influencers hold one of the keys to success. In the past 5 years, social influencers played a key role in digital engagement and fundraising campaigns, some driving huge dollar amounts! Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something. Identifying and enabling your influencers is an effective, and efficient, method to engage your supporters online, leading to higher giving. Gaining a better understanding of your socially active advocates through enhanced analytics can help you enable and expand your reach in a way you never thought possible. Big things can happen when your supporters share with their networks and advocate on your behalf.

  • How nonprofits are engaging influencers to achieve campaign goals.
  • How to find influencers already on your file that don’t just have a big audience, but inspire action.
  • How to personalize your communications with social data to drive deeper engagement.
  • How to enable and equip influencers to spread your message to drive engagement through fundraising, events and campaigns.
  • Best practices for measuring the impact of your influencer marketing program.

Attendees will be given a free social insights report!

Heather McLean

Senior Enterprise Solutions Engineer


Heather McLean currently serves as a Senior Enterprise Solutions Engineer at Blackbaud, helping to translate complex customer requirements and pair nonprofits with the right tools and technology to achieve their business goals.  Prior to joining the Blackbaud team in 2016, she spent several years as an independent consultant serving nonprofits across North America to build and execute omni-channel marketing and fundraising campaigns that included successfully identifying and leveraging influencers.