AFP Greater Toronto Chapter is delighted to introduce our new Webinar Series - view at your desk using Adobe Connect!

DATE: Tuesday, April 25, 2017
TIME: 12 p.m. - 1:00 p.m. Eastern Standard Time
COST: Members: $25.00 Non-Members: $35.00 (+ HST)
Technical Requirements: Powered by Adobe Connect. It is recommended that you test your computer prior to attending the webinar by clicking here


We hear about mobile device proliferation, mergers among tech companies, and the next big social media platform but what does this mean for the future of our fundraising organizations? This presentation will make the case that in order to remain relevant, our leadership must pay attention to several mega-trends. Though these trends could be seen as technological and possibly relegated to our technology teams, that would be a strategic mistake.These trends include the explosion of mobile, the dominance of social media, the dumbing-down of big data, and the rise of crowd-funding. They should be understood at the very top of our organizations to be incorporated into long-term strategic planning. This webinar will be geared for an audience that is not necessarily technical, and will weave together these trends in a format that will provoke and stimulate critical and creative thinking.

Learning Outcomes:

  1. New perspectives on strategic opportunities and challenges
  2. Greater fluency, and therefore confidence, to address these opportunities
  3. Practical ideas to find new donors and new dollars
  4. Excitement…rather than apprehension…about new tech trends

Philip presented on this topic at AFP Congress 2016 and it was one of our highest-rated sessions. We hope you can join us for first AFP Greater Toronto Chapter webinar!

Philip King, MBA


The Donation Funnel Project

Philip has always loved the overlap between technology and fundraising. He lives in the mountains of Asheville North Carolina, but Philip spent many years living in Toronto. He cut his teeth as the VP of E-business for the United Way of Greater Toronto, and then became President and CEO of Artez for almost a decade.

Currently Philip is working on a variety of projects including:

  • Building a mobile app from the ground-up named RedDoor, which allows people in Toronto to crowdsource home-sold data, in exchange for donations to local charities
  • Leading Facebook and Google advertising strategies for national charities in Canada, and measuring their success using Google Analytics
  • Re-designing mobile registration and donation funnels for high-volume campaigns to increase mobile conversion rates (which are still abysmally low!)

Philip is the monthly technology strategy columnist for NonProfitPRO Magazine: one of the most widely-circulated magazines for the fundraising sector in North America.