You already know that companies in your community are looking for meaningful corporate social responsibility (CSR) projects to support. Corporations want to give back, and at the same time, increase employee engagement, attraction, and retention.

Are you using every online technique you can to encourage employers, employees, and their extensive social networks to get involved with your cause?

Corporate support of your nonprofit organization can go so far beyond making a pitch and getting a cheque!

Through case studies and benchmarking data, this session will demonstrate how organizations like yours are using inbound marketing techniques online to increase corporate support.

You’ll learn how to optimize your online presence to reach the right corporate audiences and what businesses look for when vetting charities to support.

From deep targeting with social ads to integrated corporate gift matching, you’ll leave with at least 5 good ideas to help you tap into the growing, evolving world of corporate social responsibility!

Learning Objectives:

  1. How to build prospect profiles and target the right corporate partners online
  2. How optimizing your donation forms and CTAs for gift matching leads you to “hidden money”
  3. How your events, volunteering opportunities, and fundraising projects can match what employees tell their employers they want from their workplace experience

Claire Kerr

Director of Digital Philanthropy


Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and health sectors. As Director of Digital Philanthropy at FrontStream, Claire works with charities as they fundraise through web, social & mobile channels. She provides strategic, benchmarking analytics and donor demographics for fundraisers on topics like Facebook fundraising, Giving Tuesday & mobile giving. Claire teaches “Social Media Community Management” and “Digital Strategies: Online, social & mobile fundraising” at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.