They say that imitation is the sincerest form of flattery. We say that it can also improve your fundraising!

Join this lively session and play ‘Spot the Difference’. We’ll explore the similarities and differences of a number of causes over a number of countries. You’ll see the difference in creative approach; core communication messages, ‘fundraising products’, recognition practices and more!

You get to play too! Bring your own fundraising materials and get a selection from UK & Canada that match your cause area. Spot the differences yourself and see what ideas you can take away and put into practice to benefit your charity. Share your thoughts with the group in this interactive session. There might even be prizes!

Learning Objectives:

  1. Learn to apply compare and contrast to competitor/cause related areas
  2. Identify strengths of creative, messaging & fundraising techniques
  3. Apply these to your own cause area and take-away practical ideas to enhance your programme

Liz Attfield, DipDM

Senior Account Director

Stephen Thomas Ltd.

Liz is known globally as a leading fundraising professional. In 2001, Liz began working in London, UK as an Account Manager at Burnett Associates, alongside some of UK’s top fundraiser including Ken Burnett and Tony Elischer.
Liz is now Senior Account Director and trusted member of the leadership team at Stephen Thomas Ltd.  Liz is the go-to person for advice on a wide spectrum of fundraising and marketing efforts, and is proud to have helped raise tens of millions of dollars for social good.  Liz is currently working with the Canadian Cancer Society, ALS Canada and MedicAlert Foundation Canada.

Pippa Carte, BD, MA, IDM, DipDM

Development Director

St Catherine's School, Bramley

Pippa’s career began in commercial direct marketing, she then joined specialist charity fundraising Agency Tangible delivering strategic planning and campaigns for charities such as The Salvation Army and Marie Curie Cancer Care.  She made the move to WWF UK and was promoted to Director of Fundraising, leading a $65m fundraising operation with a team of 100 and capacity building across the global WWF Network.  She has since worked on capital fundraising in the museum sector and in education fundraising.  Pippa has her own fundraising consultancy and has been a Trustee of Make A Wish UK for six years.