re your special events being all they can be? Events invariably involve significant investment in time and resources, are yours meeting their stated purpose and goals? How do you improve ROI and ROE? This session will explore strategies for measuring success; ways to maintain focus; tactics to enhance effectiveness and efficiency and strategies that will ensure your events keep on giving well beyond event day. Come explore ways to keep your finger on the pulse of your events effectiveness.

Nowshad (Shad) Ali, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.

Shad’s accolades include: two Tourism Leadership Awards; a Gil Garduner Marketing Award; Business Excellence Awards and a Outstanding Fundraising Professional Award. He leads several major festivals and events including the internationally acclaimed Fireworks Festival and The Saskatchewan Marathon. Corporate Clients include: Great West Life, City of Burlington, IRRC; City of Regina and Burlington, MiEnergy, JNE Welding, Rebellion Brewing, Saskatchewan Medical Association. Not-for-profit clients include: Big Brothers and Big Sisters, Habitat for Humanity; Saskatchewan Arts Board, Meewasin, Osteoprosis Canada and The Lung Association. Shad has spoken at conferences and delivered workshops at the local, national and international level.