Is mail really a dying medium?

The truth is, it takes more than divine inspiration to make a successful campaign!

Join Pippa as she takes you through a UK case study from the education sector. She’ll explain how, with a little divine inspiration, thoughtful planning of a creative proposition and a value-driven approach, she reawakened a dormant alumnae base getting them to give to their old School Chapel in record numbers using direct mail.

You’ll also find out what she didn’t plan for, what didn’t work, and how she ‘stretched’ the campaign to exceed the target and celebrated its achievement with donors. This case study really showcases the wonderful balance of ‘art and science’ in direct response fundraising.

Learning Objectives:

  1. Explore the value of creative and audience planning in direct response fundraising.
  2. Refresh your knowledge of direct marketing tricks and techniques and learn a few new ones.
  3. Take-away some tricks for your next direct marketing appeal.

Pippa Carte, BD, MA, IDM, DipDM

Development Director

St Catherine's School, Bramley

Pippa’s career began in commercial direct marketing, she then joined specialist charity fundraising Agency Tangible delivering strategic planning and campaigns for charities such as The Salvation Army and Marie Curie Cancer Care.  She made the move to WWF UK and was promoted to Director of Fundraising, leading a $65m fundraising operation with a team of 100 and capacity building across the global WWF Network.  She has since worked on capital fundraising in the museum sector and in education fundraising.  Pippa has her own fundraising consultancy and has been a Trustee of Make A Wish UK for six years.