The image of small shops is often that of a grassroots, no-frills organization – and that’s true in many ways. But given the flatter hierarchy in your organization, the increased ability to be nimble, and the smaller base of donors, you can do something that stretches well beyond a donor’s expectations – Hyper-Personalization. You can create a wow moment for a donor that makes them feel like they are the only donor you have.

In this session, we will explore what Hyper-Personalized stewardship looks like, why working in a small shop can actually make doing it easier, and walk through a creative thinking process to generate ideas which you can use right away. We will also discuss important topics which are critical to make Hyper-Personalized stewardship possible, such as getting others around you to support you and dealing with the “I don’t have time” objection.

Learning Objectives:

  1. Understand why a small shop is well-suited for Hyper-Personalized donor stewardship
  2. Practice getting creative with stewardship ideas that will work for your organization
  3. Learn how to activate your team members and colleagues to support this
  4. Tackle the issue and perception of a lack of resources to accomplish this

Rickesh Lakhani, MBA, CFRE

Executive Director

Future Possibilities for Kids

Rickesh Lakhani passionately believes that every donor deserves to feel excellent about giving, and that the duty of a fundraiser is to bring passion towards enhancing the donor experience every day. Rickesh is the Executive Director at Future Possibilities for Kids, where they provide leadership and life skills development programs for children and youth from underserved communities. Prior to this, Rickesh was the Director, Campaign at United Way York Region, leading an $8M annual fundraising campaign. He serves as VP Governance on the Board of Directors for AFP Greater Toronto.