The worst kept “secret” in the nonprofit community is how many charitable organizations are seeing positive and measurable results from ad campaigns on social networks like Facebook, LinkedIn or Instagram.

Sponsoring, promoting and boosting your content is the most sophisticated way to target the right donors at the right time. Social targeting is a lead generation strategy with a compelling ROI that too many professional fundraisers are overlooking!

Don’t believe the hype? This session will prove it. Through case studies and benchmarking data, we will demonstrate how organizations like yours can use social ads to promote online and tribute giving, increase peer-to-peer fundraising, boost emergency relief donations & more.

Think you need thousands of dollars to get started? You’ll learn tactics for organizations with limited budgets, as well as look at successful strategies from larger integrated campaigns.

Learning Objectives:

  1. How to strategically use ads to promote online and tribute giving, increase peer-to-peer fundraising, boost emergency relief donations and more.
  2. Smaller organizations will learn tactics for limited budgets
  3. Gain insider knowledge on successful integrated campaigns

Speakers
Claire Kerr

Director of Digital Philanthropy

FrontStream

Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and health sectors. As Director of Digital Philanthropy at FrontStream, Claire works with charities as they fundraise through web, social & mobile channels. She provides strategic, benchmarking analytics and donor demographics for fundraisers on topics like Facebook fundraising, Giving Tuesday & mobile giving. Claire teaches “Social Media Community Management” and “Digital Strategies: Online, social & mobile fundraising” at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.