In this session you'll discover how to tell compelling stories that inspire donors to send you money. You'll learn how to find your stories, interview tips and how to edit them for both print and digital communications. You'll also get tips on using video and talking to major gift prospects. All in one hour.

Learning Objectives:

  1. Learn how great storytelling can inspire donors to give you more money
  2. How to create a culture of story-catching - finding and cultivating great stories from within your organization
  3. Why storytelling alone is not enough to be successful

Harvey McKinnon


Harvey McKinnon Associates

Harvey McKinnon has been a fundraiser for 35 years. He is a seasoned trainer who has delivered fundraising keynotes at conferences from Australia to Norway.   A frequent master-class trainer, he has authored four books – two on monthly giving:  Hidden Gold, Tiny Essentials to Monthly Giving. His latest book, is a revised second edition of: The 11 Questions Every Donor Asks.  He co-authored the #1 bestseller The Power of Giving, which has been translated into seven languages.

Harvey sits on a number of boards. His company Harvey McKinnon Associates has offices in Toronto and Vancouver and works with dozens of non-profits in Canada and the USA.