Engaging boards in fundraising is one of the most frequent concerns -- and challenges -- in our sector. In 2016, Offord Group conducted a survey of Canadian charities to define the characteristics of high-yield boards and the actions that nurture increased board giving. Using the results of that survey (some affirming long held beliefs, some surprising), this presentation will explore how fundraising professionals can use the data to build strong board relationships with their boards, and engage them more productively in philanthropy.

Learning Objectives:

  1. Come away armed with quantitative data on charitable boards' impact on fundraising
  2. Understand what approaches work best in engaging board members in fundraising
  3. Share specific ideas and strategies to win over reluctant boards to fundraising

Alison Holt

Senior Counsel and Managing Director, Communications

Offord Group and Senior Consultant & Principal, Marts & Lundy

Alison Holt works with charities on fundraising, campaign, and marketing and communications strategy development at the Offord Group. She is also the managing director of the firm, leads the communications practice, and is the editor of Offord’s annual magazine.  She worked in educational advancement for 20 years before becoming a consultant, covering communications, alumni relations, fundraising and campaigns (everything but advancement services!). She volunteers at Queen's University, the Canadian Accredited Independent Schools Leadership Institute, and the Child Development Institute.