DATE: Friday, September 22, 2017
LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould St., Toronto ~ MAP
TIME: 8:00 am - 10:00 am
COST: AFP Members: $35.00 Non-Members: $45.00 (+ HST)


From Oil & Water to Gin & Tonics – Getting Marketing & Communications and Fundraising on the Same Page (and raising more money in the process!)

Marketing & Communications (Marcomm) and Fundraising have been siloed for way too long. They’re like oil and water: they don’t mix! But so much of the work we do is connected, and it only gets stronger when we’re more aligned.

So let’s throw away the oil and water, and mix a gin and tonic instead! Looking at Heart & Stroke’s 2016 rebrand as an example, this workshop will zone in on why the alignment of Marcomm and Fundraising is so important, how to get your organization’s buy-in, how to map out goals and projects as a united front, and how you can see more impact to your cause in the process!

Learning Outcomes:

  • How to break down silos and get your team on the same page before launching into a bigger-scale marketing effort, including a full rebrand
  • What steps you need to take to ensure your donor is top of mind as you rebrand
  • The five essentials of leveraging your new brand to raise money – whether you’re a small, medium, or big shop

Maeve Strathy

Fundraising Strategist

Blakely Inc.

Maeve Strathy is a passionate fundraising professional, focused on inspiring donors to make an impact on the causes they love through philanthropy. Maeve works as a Fundraising Strategist with Blakely Inc., providing strategy for charities on integrated direct response campaigns. Previously, she developed the mid-level giving program at Wilfrid Laurier University in Canada, and built a young donor program at Trinity College School. Maeve also supports the fundraising efforts of independent arts and culture organizations, namely MYOpera. In her spare time, Maeve likes read, cook, and write for her fundraising and philanthropy-focused blog,