DATE: Thursday, October 19, 2017
LOCATION: Alumni Hall (VC 112), Victoria College, University of Toronto, 91 Charles Street West, Toronto, ON M5S1K6 ~ MAP
TIME: 8:00 - 8:30 am: Continental breakfast and networking ~ 8:30 – 10:00 am: Presentation
COST: Members: $35.00 Non-Members: $45.00 (+ HST)


While marketing and fundraising trends and technology come and go, one fundamental to success always remains: clean, centralized and integrated data. You can have the best technology in place, follow all the latest trends but without putting strict data policies, coding and procedures in place it will mean little. Chris will guide you through the 10 key rules to maintain data integrity and the steps that need to happen to ensure you realize your integrated marketing and fundraising goals.

Learning Outcomes:

1. How to undertake a data audit to identify strengths and weaknesses
2. Streamlining your data to simplify reporting, uncover trends, and monitor benchmarks
3. Tips for maintaining data integrity and leveraging it in the future

Chris Carter


Chris Carter Marketing

Chris Carter, President of Chris Carter Marketing has a strong track record of success in fundraising and marketing. Chris has rapidly grown a flat direct marketing program at the Nature Conservancy of Canada, and boosted the number of donors by 50% at Mount Sinai Hospital. Chris is a fundraising innovator having launched Canada’s first long-form DRTV program for a land conservation charity and the first monthly door-to-door and street fundraising programs for an animal welfare organization – one of the first for any charity in Canada.