Wednesay, March 21, 2018

2:00 PM - 3:00 PM EST



Data Driven Charities

Nonprofit and charitable organizations are vital to making meaningful change in the world, and they have significant amounts of untapped potential in their data. This session will focus on how organizations can use the right strategies, skills, and guidance to make better decisions based on their data. Join Steve MacLaughlin, vice president of analytics at Blackbaud, for a fast-paced session highlighting key insight from his latest book, Data Driven Nonprofits.

All participants will be entered into a random draw to win 1 of 5 copies of Steve's book, Data Driven Nonprofits.

Steve MacLaughlin

Vice President of Data & Analytics


Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaudand best-selling author of Data Driven Nonprofits. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations.

MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, The Los Angeles Times, The Boston Globe, The Chronicle of Philanthropy, USA Today, The NonProfit Times, Bloomberg, and has appeared on NPR.

He is a frequent blogger, published author of a chapter in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is a co-editor of the book Internet Management for Nonprofits: Strategies, Tools & Trade Secrets. His latest book, Data Driven Nonprofits, was a bestseller in 2016.

MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.