Tuesday, March 27, 2018

8:00 AM - 10:00 AM

Chestnut Conference Centre
Armoury Suite, 2nd Floor
89 Chestnut St, Toronto, ON, M5G 1R1 (map)

AFP Members: $35 + HST
Non-Members: $45 + HST

Operation Thank You - Mobilizing the Whole Organization in Donor Stewardship

Gratitude and donor stewardship don’t belong only within the fundraising team. Everyone in an organization must play some role in showing donors they matter, but getting buy-in across all areas isn’t always easy. However, when it happens, it is a gateway to unlocking tremendous goodwill in your donor community, and building connections to your cause that you never imagined could happen just by picking up the phone to thank someone.

This session will explore how two charities implemented an organization-wide stewardship strategy of calling every donor with tangible and sometimes surprising results, including increased donor retention, finding new champions and hearing stories which motivate staff members. The session will also provide practical information about addressing organizational politics and thank you call campaign design and implementation. Learn about numerous benefits of this process such as instilling a culture of philanthropy, increasing cross-team education and providing development opportunities for staff.

Key Objectives:

  • Understand the considerations when implementing donor relations strategies across departments and functional areas
  • Learn how to design and implement a thank you call or other stewardship program across their entire organization
  • Increase knowledge of how to maximize the value of phone calls by collecting useful donor information and measuring results in future years
  • Be inspired to get others involved in stewardship to build a culture of philanthropy and gratitude

Cathy Barrick

Chief Thank You Officer (CEO)

Alzheimer Society of Toronto

Cathy is a get'er done leader.  No idea is impossible and no problem is too big.  Cathy leads from the trenches and creates enthusiasm through creativity, honesty and a strong belief in the power of the team.  Having been at the helm of the Alzheimer Society of Toronto for nearly 6 years, Cathy has lead the development team to double the annual revenue through challenging the old ways of doing things and being at the centre of development activities.  

Rickesh Lakhani, MBA, CFRE

Executive Director

Future Possibilities for Kids

Rickesh Lakhani passionately believes that every donor deserves to feel excellent about giving, and that the duty of a fundraiser is to bring passion towards enhancing the donor experience every day. Rickesh is the Executive Director at Future Possibilities for Kids, where they provide leadership and life skills development programs for children and youth from underserved communities. Prior to this, Rickesh was the Director, Campaign at United Way York Region, leading an $8M annual fundraising campaign. He serves as VP Governance on the Board of Directors for AFP Greater Toronto.