You asked, we listened. Based on feedback and requests from the past 3 years of AFP conferences and events, we are pleased to offer this deep dive session into some of the biggest ongoing challenges in mass and direct marketing and donor engagement.

Whether you are part of large, medium or small team, or perhaps you’re the one person that does it all, you will benefit from this panel of industry experts, all of whom cherish and live the values of an integrated, donor-centric marketing, communications and fundraising strategy in their respective organizations.

Join us for this engaging and interactive deep dive, led by program leads from Heart & Stroke Foundation, Movember Foundation and get an agency perspective from Blakely.

Learning Objectives

  1. What are the top 3 key components to channel integration?
  2. What are best tactical approaches to onboarding, stewardship and retention?
  3. What does a successfully stacked integrated marketing team look like for organizations of different sizes?
  4. Where is the sector as a whole heading in the next 5 years, based on current trends?
  5. How to justify the investments and ongoing innovations

Curated by Brady Hambleton, Vice President - Marketing, Engagement and Analytics, Canada's Children's Hospital Foundations.

Worth 2 CFRE points.

Speakers
Sara Campbell Mates

VP, Client Relationships

Blakely Inc.

Sara is an experienced and strategic fundraiser, with over 18 years of direct marketing experience for a number of national non-profits. Since joining Blakely in 2013, she has worked with multiple clients across multiple sectors, including conservation, international development, education and health care.

A passionate client advocate, Sara’s approach to fundraising is results-oriented and insights-driven. As a dedicated and energetic team member, Sara puts her extensive knowledge and excellent project management skills to work at Blakely, providing strategic solutions for our clients.

Brady Hambleton

Vice President, Marketing, Engagement & Analytics

Canada's Children's Hospital Foundations

In the 15+ years of experience that he has gained working with some of Canada’s largest not-for-profit organizations, Brady Hambleton has been exposed to nearly every facet of fundraising, including donor services, stewardship, annual giving, major gifts, digital and multi-channel.   Brady is currently Vice President, Marketing, Engagement & Analytics at Canada’s Children’s Hospital Foundation, a newly founded not-for-profit that is building on the successful foundation of the Children’s Miracle Network, while introducing new and exciting integrated marketing and fundraising initiatives to engage Canadians to support 13 of the largest children’s hospitals coast-to-coast.  
 
He was most recently Director, Direct Marketing at Heart & Stroke, where he oversaw one of Canada’s largest, national multi-channel fundraising programs, raising over $25 million annually through digital, direct mail, tele-marketing, monthly and mid-level donors, with a staff compliment of 12.  His experience at HSF also spanned beyond his core program, where he served as a business unit lead on two significant enterprise-level projects: CRM implementation; and the National Organizational Email Marketing Strategy.  
 
Brady is a proud data geek, digital junkie, professional development advocate and most importantly, loves every minute of his work in the not-for-profit sector.

Barb Storey

Senior Manager, Integrated Individual & Monthly Giving

Heart & Stroke Foundation

Jon Tower Ackerman

Global Digital Director

Movember Foundation

With 15 years of leadership experience across multiple industries in brand and political campaign fundraising, community organizing, mobile product and technology, startup marketing, and story development, I look at Social Change and Digital Strategy as having the ability to drive convergence across all sectors. It's uniquely positioned to be an innovative sector, largely out of necessity. 

As a cancer survivor and longtime Movember fundraiser, I jumped at the chance of joining the Movember Foundation in 2016. Now leading a new global digital division at Movember, the team sits at the heart of driving strategy, supporting marketing, fundraising and game-changing men's health programs. We're working toward our core purpose of helping men live happier, healthier, longer lives by taking a unique approach to digital strategy and our product of positive change in men. 

Raised in the Midwest, long-time Californian, currently residing in Toronto, Ontario, always curious about curating experiences for communities, social mobilization strategies, and baseball, always baseball.