Getting value out of your fundraising database can seem like an insurmountable challenge. You have data; you use it but you know there’s untapped potential to understand more about your donors. And you want to use that understanding for better, more effective fundraising. Welcome to data analytics in fundraising!

With curator Rupen Seoni from Environics Analytics as your guide, this session will help you understand the power of data analytics and its importance in fundraising. Through case studies, Q&A, and general discussion, this session will explore themes and issues such as:

  • making the case for data analytics within your organization,
  • what you need to get started, and take the first step,
  • what is your data telling you?
  • using external data to dive deeper with your own data,
  • the importance of communicating the story of your data to your internal stakeholders.

Three case studies will be presented to demonstrate Data Analytics in Action – how these organizations use data analytics to drive strategy, tactics and decision making in fundraising, donor communications, and marketing.

“Getting Started” with Mike Twamley, Director, Philanthropy and Communications, Toronto PWA Foundation.

“Going Beyond Donor Data” with Alicia Vandermeer, Deputy Director and Chief Advancement Officer, Art Gallery of Ontario

Learning Objectives

  1. Understand the importance of data analytics and the power of your data
  2. Understand the obstacles to getting started and the keys to maintaining momentum
  3. How to establish clear benchmarks for success

Curated by Rupen Seoni, Senior Vice President, Practice Leader, Environics Analytics

Worth 2 CFRE points.

Goodwin Gibson

Senior Vice President, Donor Relations & Marketing

United Way Toronto & York Region

Goodwin Gibson joined United Way Toronto & York Region in September 2016, as Vice President, Marketing. On May 2017, Goody was promoted to Senior Vice President, Donor Relations & Marketing.

With over 25 years’ experience in developing and executing integrated marketing strategies, he provides proven leadership and oversight on all initiatives as they relate to donor relations and marketing of the United Way brand.

Goodwin has worked with major brands across numerous sectors, from financial services to healthcare to technology. And he has built and managed top Canadian agencies, with past roles including CEO and Founder of Conversion Marketing Communications Inc; President of MacLaren MRM; and Senior Vice President at Cossette Communications Group. His non-profit experience extends to campaigns for World Vision and the Heart and Stroke Foundation; he was also part of the team that launched the Luminato Festival.

A dedicated community member, Goodwin has held several senior volunteer roles with the Canadian Marketing Association, and is the past Chairman of the Board at SKETCH—an organization that provides youth facing barriers with access to local arts programming.

He holds a Bachelor of Arts in Business and Visual Arts from the University of Western Ontario.

Rupen Seoni

Vice President, Practice Leader

Environics Analytics

Vice President and Practice Leader at Environics Analytics, Rupen Seoni leads the government, health care and nonprofit practice. He brings twenty years of experience in market analytics, working with market leaders to unlock the value of information in decision-making and business strategy. His practice area specializes in helping public-sector organizations understand population trends, segmentation and performance benchmarking. Rupen holds a master’s degree in urban planning.

Mike Twamley

Director, Philanthropy & Communications

Toronto People with AIDS Foundation

Mike Twamley has been providing not-for-profit leadership for 22 years, most recently as Director of Philanthropy & Communications at the Toronto People With AIDS Foundation (PWA). A graduate of the Humber Fundraising Program, Mike came to full-time fundraising later in his professional career. His earlier extensive operational experience with the YMCA of Niagara and Workman Arts Project in Toronto contributes to the successful leadership of PWA’s sustaining annual million-dollar fundraiser, the Friends For Life Bike Rally, currently in its 20th year.

Alicia Vandermeer

Deputy Director & Chief Advancement Officer

Art Gallery of Ontario (AGO)

Alicia Vandermeer is the Deputy Director and Chief Advancement Officer at the Art Gallery of Ontario. Alicia joined the AGO in 2000 as Annual Support Director, and during her 18 year career at the Gallery, progressed to assume the roles of Director of Development; Director, Visitor Experience; Chief, Visitor Experience and Exhibitions; and Chief Organization Officer & Corporate Secretary. She became Chief Advancement Officer in 2016, leading an integrated team to build the AGO’s position as a leader in art, learning and access locally and globally. Her portfolio includes Development and Campaign, Communications & Brand, Visitor Experience & Membership, and Staff & Volunteer Resources. Before joining the AGO, Alicia was a Senior Consultant with fundraising consultancy DVA Navion, where she was the Campaign Director for a Toronto hospital capital campaign. Previously, she was Executive Director of the Canadian Hearing Society Foundation. Alicia holds a BA in Urban Studies from the University of Toronto, and received her MBA from Schulich School of Business.