SickKids is challenging Canada’s tech leaders to be as invested in SickKids future as they are in their companies. Learn about how SickKids harnessed the power of the tech and innovation community to take part in a major healthcare project while aiming to raise $25 million. This ground-breaking initiative is already starting to drive innovation across the Foundation and the Hospital. This session will feature Mark Jordan, Director, Digital Projects at SickKids Foundation and a panel of their tech partners who will share why they were inspired to rally around children’s health.

Learning Objectives

  1. Learn about the journey in rallying an entire sector around your cause and how the partnership was built
  2. How to build excitement both internally and externally
  3. How it is already making a difference for the Foundation and children’s health

Mark Jordan

Director, Digital Projects

SickKids Foundation

Mark is currently the Director of Digital Projects on the Brand Strategy & Communications team at SickKids Foundation. In that role, Mark and his team are responsible for leading enterprise-wide projects that predominantly involve marketing of the SickKids brand. That includes projects that help elevate the SickKids brand, drive the propensity to donate, and increase the likelihood of people to spread the word through the content, experiences and the engagement they have with SickKids.

Prior to joining SickKids Foundation, Mark grew up on the agency-side, working with client such as AIR MILES, Rogers, Unilever, Indigo Books & Music, and Kraft North America. What has held true throughout Mark's career to date is his passion for the intersection between strategy, creative and technical. Mark is an integrated marketing leader with a passion for the emerging digital world.

Mark holds a degree in Electrical Engineering from the University of Ottawa. He is also an avid cyclist, skier and musician.