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There is a growing interest worldwide in Nudge Theory, as evidenced by the research of the 2017 Nobel Prize in Economics winner, Richard Thaler. “Nudging” is a behavioural science concept that suggests that the motives and behaviours of individuals and groups can be influenced through a variety of small, seemingly unimportant, interventions. To explore how behavioural science can apply to the act of giving, Rideau Hall Foundation partnered with Behavioural Insights Team (BIT), the MS Society of Canada and Canada’s Privy Council Office (the Behavioural Insights Unit). They found two ways in which behavioural science techniques can be applied to the act of giving: by creating the intention or desire to make a gift; and by encouraging the action of actually making a gift.

Learning Objectives

  1. What Nudge Theory is, and how it can be applied to philanthropy
  2. The value of creating giving habits among Canadians
  3. The factors that can help to influence intention and action in your organization
  4. Practical applications

Worth 1 CFRE point.

Elizabeth Hardy

Senior Lead, Behavioural Insights - Impact and Innovation Unit

Privy Council Office, Government of Canada

Elizabeth Hardy is Senior Lead, Behavioural Insights at the Impact and Innovation Unit, overseeing the application of behavioural science and design to public policy challenges.

Prior to joining the Government of Canada, Elizabeth held several senior leadership positions, including leading the Behavioural Insights Unit in the Government of Ontario, where she was instrumental in creating and building Canada’s first behavioural science team in government.

To date, Elizabeth has successfully completed trials dealing with public health, financial decision-making, tax collection, regulatory compliance, and service delivery. She is Co-Chair of the Behavioural Insights Community of Practice in the Government of Canada and Chairs the pan-Canadian Behavioural Insights Network (BIN).

Her work with the Ontario Government on organ donor registration was awarded the prestigious Amethyst award for outstanding achievement.

Teresa Marques, CFRE

Director, Strategic Partnerships

Rideau Hall Foundation

Teresa Marques is the Director of Strategic Partnerships of the Rideau Hall Foundation, an independent and charity established to amplify the Office of the Governor General, and established during the mandate of His Excellency, the Honourable David Johnston. The RHF’s vision is a smarter and more caring Canada, and the organization works to address key challenges facing the country in areas of learning equity, culture of innovation, leadership development, and the promotion of giving & volunteerism. Teresa is an accomplished fundraising executive with extensive experience leading development teams in the healthcare and post-secondary education sectors. She is an instructor at Ryerson University’s G. Raymond Chang School and has been instrumental to major gift fundraising efforts at the Centre for Addiction and Mental Health (CAMH) Foundation, York University and the Canadian Foundation for AIDS Research. She holds bachelor’s and master’s degrees in Canadian history from the University of Ottawa and York University, respectively and has pursued post-graduate studies at Dalhousie University’s School of Continuing Education, with a focus on non-profit governance. Teresa is interested in how giving patterns in Canada are changing, and is seeking to drive social change through philanthropy while strengthening the non-profit sector and civil society more broadly.

Follow Teresa on Twitter: @Termarques