Join hjc, Blackbaud, and Sea Change Strategies to find out how your organization can tap into the next generation of giving. Using ground breaking data from the definitive third study of Canadian and US donors – alongside relevant and riveting examples, we'll talk you through the new do's and don'ts of omni channel and on-trend multi-generational fundraising.

If you're wondering about multi-channel and multi-generational fundraising, brand building and advocacy programs, social media, acquiring new and younger donors or you just want to know how Canadian (and US) donors really feel about non-profits and giving, this fact-filled, one-of-a-kind session is for you!

Learning Outcomes:

1. Since 2010, how has this rolling study captured the key trends and changes in generational giving and how can the participant help action that information?

2. What key new trends have appeared in the last five years since the last study?

3. How can participants truly leverage generational giving to their advantage in fundraising and marketing?

Michael Johnston

Founder and President


Mike Johnston is the President and Founder of the global fundraising consultancy, Hewitt and Johnston Consultants and the co-founder of two other fundraising companies: the UK based Xtraordinary and the P2P event company, Beyond. He has been a fundraiser for 27 years, and has worked with 100’s of non-profit organizations in Canada, the U.S., Europe, Latin America and Asia Pacific in the use of digital technologies and their effective integration with traditional and new fundraising methods. He is the author of two books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation. In addition, Michael was the founding Foundation Chair for the first global charity online lottery,

Patricia Tynan

Senior Marketing Manager

Blackbaud, Inc.

Patricia is a principal marketing manager for Blackbaud with more than 15 years in tech as a marketer, consultant and trainer in the business and not-for-profit sectors.  A frequent presenter at sector events such as the Social Media for Nonprofits Bootcamp, Emerge Conference series, AFP Houston’s Meet the Experts, and bbcon - Patricia weaves case studies, data, trends and her perspective as a frequent volunteer and board member into all her presentations.  Patricia holds an M.T. in strategic foresight and planning from the University of Houston and a BA in government from The University of Texas in Austin.