As more charities in Canada take advantage of the ubiquitous nature of cell phones, Canadian’s are realizing that their mobile devices can be a simple and effective way of donating to, engaging with, and advocating for the causes they are passionate about . A still under-utilised channel that can provide a much-needed avenue for charities to engage a younger audience, compared to the more traditional fundraising channels, and one that continues to offer organisations a way of engaging a brand-new market.

In this session we will cover off the key fundamentals that you need to consider before, during, and after launching a mobile giving campaign in Canada, and share our learning from the multiple mobile programs that the Canadian Red Cross have run since 2015.

We’ll cover the current Canadian mobile regulations and summarise the 10 key areas that your mobile giving program should focus on in order to succeed.

Learning Outcomes:

1. Is mobile giving a channel that will work for my organization?

2. 10 steps to successful mobile fundraising in Canada

3. How Canadian Red Cross campaigns have changed mobile giving in Canada

4. How to integrate mobile giving into your monthly giving acquisition program

Graeme Binning

Managing Director

Fundraising Direct

As the Managing Director of Fundraising Direct, Graeme oversees the whole strategic and operational direction of our fundraising services to all of their not-for-profit clients. FD is the fastest growing agency in Canada, and is currently working with 20 leading charitable and not-for-profit organizations. For the last four years FD has led the field in developing and driving mobile giving in the Canadian marketplace, and is the only agency currently running mobile acquisition programs.

Karen Delorme

Manager, National Donor Experience & Telefundraising

Canadian Red Cross

As Manager of National Donor Experience & Telefundraising, Karen is currently working to expand both the mobile & text to donate channels while working as a member of the advisory group with the Mobile Giving Foundation of Canada. She manages telemarketing which consists of core programs as well as text conversion & lead generation projects. Karen’s vision is of a Red Cross where we speak with one voice – both in fundraising and in servicing our donors – which she carries out through all of her teams from call center interactions to emails and via the Donor Experience Team.