Across our vast nation, 1 in 5 Canadians live in a rural setting. Philanthropic values and priorities in small towns can differ drastically from the big city setting. In this session we will look at how fundraising best-practices can be tailored for success connecting with rural donors. We will examine key differences in rural vs urban fundraising, and how fundraisers can connect with the heart of the small town donor.

Learning Outcomes:

1. Key differences in rural vs urban fundraising

2. What causes most appeal to rural donors

3. How to tailor your approach to a small town donor base

Speakers
Malcolm Radke

CEO

Lloydminster Region Health Foundation

Malcolm Radke is the CEO of the Lloydminster Region Health Foundation (LRHF). Malcolm is responsible for engaging donors to support enhanced healthcare in facilities across the community. LRHF is in the midst of a $2 million campaign for better mental health in the region. Malcolm also volunteers for Hockey Canada, Kidsport, and instructs mindfulness and meditation.