A look at two small charities and how they leveraged micro events (fewer than 50 guests) to raise tens of thousands (and in one case, millions) of dollars. This case studies will explore micro events from start to finish, including invite lists, event content, hard ask vs. soft ask, follow up and stewardship. Learn how to incorporate micro events into your fundraising strategy to exponentially grow your revenue while keeping costs low.

Learning Outcomes:

1. What are micro events and what role do they have in your fundraising strategy

2. How to design and implement micro events in a way that raises money and deepens relationships

3. How to use this event strategy with few resources

Cindy Wagman, CFRE

President & CEO

The Good Partnership

Cindy Wagman is on a mission to make great fundraising achievable for small organizations. After spending 15 years as an in-house fundraiser at organizations large and small, Cindy founded The Good Partnership – where her and her small but mighty team help small nonprofits with their fundraising so they can focus on changing the world. She has worked in social justice, health, arts, and education organizations. She has overseen and executed everything from annual campaigns focused on participation to multi-million dollar gifts. She became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013.