With brands spending a quarter of their marketing and communications budgets on sponsorship and increasingly requiring more sophistication from nonprofit partners, the competition for the hearts and funds of corporations is becoming ever more difficult. So how do you ensure you’re getting a piece of that corporate pie? By combining years real life experience, industry learnings, and third-party professional research, Mark Harrison will help you understand the expectations of corporate Canada, build an attractive sponsorship proposal, and position yourself for partnership success.

Learning Outcomes:

1. The difference between sponsorship and philanthropy

2. The fundamentals of what sponsors want

3. How to uncover and convey your equity for sponsorship

4. How to build and package assets for a compelling business case to prospective partners

Mark Harrison, MBA

President & CEO

The T1 Agency

After founding the T1 Agency in 1994, Mark has become a leading figure in the sponsorship & marketing industries, developing game-changing strategies with major international properties and causes, including the Heart & Stroke Foundation, The Red Cross and Habitat for Humanity. 
A big believer in giving back, Mark continuously shares his expertise by speaking at numerous international conferences, such as IEG and IFC, and chairing the annual sponsorshipX conference. He is an avid writer, with his book What Sponsors Want to be published in the coming year. Mark is also a part-time marketing professor at Ohio University, and when he is not teaching, he is on the field coaching high school football, honouring his love for the sport and his community.