We all know those first few sentences you say about your organization are critical. And yet, we bungle them almost every time. Why is that? Is it a memorization issue? How do we make this script work? Spoiler alert: You ditch the pitch. In this session, you’ll learn a more natural and effective way to spark interest in what your organization does. You’ll learn how to craft and tell a short, compelling story that answers the “What do you do?” question. And you’ll also learn how to teach this flub-proof technique to your board, volunteers, and staff as too.

Learning Outcomes:

1. Find out why a compelling story will always beat a scripted pitch

2. Know how to craft and tell a story that an elevator stranger will want to hear

3. Learn the best way to teach this "Ditch the Pitch" technique at your organization

Shanon Doolittle

Chief Creative Officer

Voice for Good

Shanon Doolittle is a fundraising and storytelling coach at Voice for Good. As the lead creative on hundreds of events, campaigns, and donor stewardship programs over the past 15 years, Shanon has helped raise tens of millions of dollar for nonprofits of all sizes. She is also a co-founder of the Nonprofit Storytelling Conference, guest lecturer on fundraising at the University of Washington and Seattle University, and frequent speaker at conferences worldwide. When she’s off the do-gooding clock, you can find Shanon shopping for witty letterpress cards, binge-watching British crime dramas, or reminding her two sons to “be nice to each other”.