The best way to predict the future of digital is by carefully asking our sector – year by year – how they are navigating an every-changing environment. Since 2015, this one-of-a-kind study jointly authored by NTEN, CARE2, hjc and the Resource Alliance has tracked, and uncovered, key trends, issues and breakthroughs. For example, 2018 Digital Outlook Report found 60% of the non-profits and charities surveyed have no digital strategy. If your organization is part of the 60% then you need to join us at AFP!

Learning Outcomes:

1. How organizations have adapted and succeeded over the last four years of the study
2. What key new trends organizations are grappling with
3. How organizations are taking limited budgets and human resources to be successful

Michael Johnston

Founder and President


Mike Johnston is the President and Founder of the global fundraising consultancy, Hewitt and Johnston Consultants and the co-founder of two other fundraising companies: the UK based Xtraordinary and the P2P event company, Beyond. He has been a fundraiser for 27 years, and has worked with 100’s of non-profit organizations in Canada, the U.S., Europe, Latin America and Asia Pacific in the use of digital technologies and their effective integration with traditional and new fundraising methods. He is the author of two books: The Fund Raiser’s Guide to the Internet and The Nonprofit Guide to the Internet. Mike was a founding Board Member of the Washington-based e-Philanthropy Foundation. In addition, Michael was the founding Foundation Chair for the first global charity online lottery,

Eric Rardin

Vice President of Business Development


Eric is the vice president of business development at where he helps hundreds of campaigns, candidates, and nonprofits connect with donors and supporters online. At Care2 Eric advises on donor lead acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom and over 100 other countries. Eric serves on the board of directors of  the Direct Marketing Association of Washington.

Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years. Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in government and international studies from the University of South Carolina and a BS in political science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa.