Naming rights have been a crucial component of Philanthropy across the nonprofit sector for, what seems like, forever. Recently, the government of Ontario issued guidelines restricting the naming of Hospitals in Ontario. As written, these guidelines fly in the face of one of the most important recognition and acknowledgement tools available to fundraising professionals. In this session, Canada’s leading expert on naming, Vincent Duckworth, will speak to this important issue and will teach on how to advocate for the right to recognize donors in a challenging regulatory environment.

Learning Outcomes:

1. Understand the current state of the naming rights in Canada and its potential impacts on philanthropy.
2. Learn best practices and how to develop evidence-based valuations in philanthropic naming.
3. Engage in a dialogue about how to work with donors, boards, and government on issues related to naming.

Vincent Duckworth, CFRE

Chief Marketing Officer, Partner

ViTreo Group

Vincent Duckworth, BSc, CFRE is a Partner with ViTreo Group Inc and has over 20 years’ experience in campaign strategy, major gift performance and philanthropic naming. He is Canada’s leading authority on philanthropic naming and authored a chapter on the subject in Excellence in Fundraising in Canada: Volume Two. Vincent was named the AFP Calgary and Area’s Outstanding Fundraising Professional in 2018. He is the curator of the ViTreo Weekly News Recap and the host of the popular Braintrust Philanthropy podcast, now in its third season.

Suzanne Duncan, MA, CFRE

Vice President of Donor Relations

Centre for Addiction and Mental Health Foundation (CAMH Foundation)

Suzanne Duncan, MA, CFRE, has been helping social service organizations reach their philanthropic potential for the last sixteen years. At Eva’s Initiatives, YWCA Toronto, Frontier College and The WoodGreen Foundation, she connected visionary donors to innovative projects. Suzanne started at the CAMH Foundation 8 years ago in major gifts and is now the Associate Vice President of Donor Relations. In this role she is responsible for curating and creating the ways that donors engage with CAMH and ensuring they feel the impact of their giving.