With the average North American household using seven active devices every day, potential supporters of your charity are constantly being bombarded with marketing messages across various channels – including social media, online video streaming, telephone and television.

How can you take advantage of the countless opportunities for potential supporters to hear about how they can make a difference with your organisation well before asking them to give? How can you ensure that supporters are hearing your messages and engaging with your mission? It’s time we go beyond relying on traditional fundraising channels and truly integrate our fundraising messages before we even make the ask.

Come along to learn more, and to hear from one of the world’s leading charities on how it integrates its fundraising and brand strategies across channels to engage supporters.

Learning Outcomes:

1. How to create cohesive campaigns that engage your audience from multiple touch points
2. How to utilise every area of the business to support your fundraising goals
3. Insights from Cancer Research UK’s integrated brand campaigns

Vanessa Landry, MBA

Director of Client Services

Fundraising Direct

Vanessa has spent nearly 10 years running fundraising and marketing campaigns in Australia, the UK, and Canada and is passionate about integrating marketing innovations into the charity sector. In her role as Director of Client Services at Fundraising Direct, she is responsible for working on the annual strategies of over 20 leading charities in the Canadian market. 

Kathryn Toner

Head of Individual Giving

Cancer Research UK

Kathryn has spent 13 years growing fundraising and marketing programmes across a number of teams at Cancer Research UK, the world’s largest cancer charity dedicated to saving lives through research. Currently Kathryn is Head of Individual Giving, this role includes overseeing the acquisition of new supporters, and ensuring supporters have a great experience with the charity, to inspire their continued support. The Individual Giving team looks after over 1 million donors, and raises over £107 million in income a year.