From small to large shops, learn how advancement professionals can benefit from having a research partner to help with strategy, prospect management to ultimately help you smash your goals.

Sunnybrook Foundation has successfully established this effective partnership which has improved activity and helped to provide timely cultivation and stewardship to existing and prospective donors. This presentation emphasizes the importance of strategically reaching out to your current donor base and how the research team can help advancement create meaningful actions. Don’t have a research team? No problem! Learn our top tips on how you can start researching yourself!

Learning Outcomes:

1. Importance of research to advancement professionals: Have you ever felt under prepared going into a donor meeting? Next time, you don’t have to! Learn how research can help advancement professionals strategize and feel confident speaking to their prospects and close more gifts!


2. How to partner with Research: Does your organization already have a researcher or research team? Explore how your tesearcher(s) can go beyond the day-to-day profile and be seen as a strategic partner to help drive action and build meaningful relationships between you and your prospects. No research team? No problem! Learn our top tips on how you can start researching yourself.


3. Results: Do you want to exceed your goals and raise the maximum amount of funds for your cause? Let us prove the value of an advancement/research partnership by showing you real results you won’t be able to deny!

Speakers
Lauren Fulthorpe

Prospect Management and Research Officer

Sunnybrook Foundation

Lauren Fulthorpe currently serves as one of three Prospect Management and Research Officers at Sunnybrook Foundation, a role she has held since October 2016. Prior to this, she began her career as a front-line fundraiser before moving into the Development Researcher role at the Toronto Symphony Orchestra.

In her current role, Lauren supports her Advancement Partners (including Sandra Mapa) with research, prospect management, and prospect strategy.

Beyond Sunnybrook Foundation, Lauren is also a part-time faculty member with Humber College, teaching Prospect Research within the Fundraising Management graduate certificate. In 2016, she was asked to present on wealth screening strategies at the international Tessitura Database Learning & Community Conference in Washington, DC.

She holds a Bachelor of Arts in Music from the University of Western Ontario, and a Postgraduate Certificate in Art Administration and Cultural Management from Humber College.

In partnership with the University of Toronto, Sunnybrook leads by discovery, innovation, teaching, and learning. As an organization, Sunnybrook Foundation proudly raises over 70 million dollars per year.

Sandra Mapa

Advancement Officer

Sunnybrook Foundation

Sandra Mapa is an Advancement professional who has been working with Sunnybrook Foundation for the past four years. In her role on the Advancement Team, her main objective is to secure financial contributions that enable the hospital to care for patients and their families when it matters most. In partnership with the University of Toronto, Sunnybrook leads by discovery, innovation, teaching, and learning. As an organization, Sunnybrook Foundation proudly raises over $70 million dollars per year.

Sandra partners with individuals and corporations to help align their philanthropic interests with initiatives and projects to advance Sunnybrook’s world-class health sciences centre, support research, education, and equipment needs.

Sandra holds a Bachelor of Fine Arts and a Bachelor of Education with Honors from York University.

In her spare time Sandra is a Board Member with the Jewish National Fund Toronto. She also has a passion for gardening, painting and food.