It's a problem every fundraiser faces - you want to deepen your relationship with a donor or prospect, but they say no to your invitations to meet…now what?

This session will help you engage the shy, the introverted and the just plain busy donors on your list who always say no to a meeting. Cultivating, converting and stewarding a donor who will not meet with you might sound impossible, but this session provides concrete tips and ideas to engage these hard-to-reach donors. Shake up your donor engagement strategies and learn how charities across Canada, both big and small, are starting dialogues, cultivating prospects, converting supporters to gifts, and stewarding these donors all without ever meeting them in person.

Learning Outcomes

1. understand why many donors will never want to meet, but why that does not mean they cannot be engaged
2. learn concrete strategies and specific communications pieces to deepen donor relationships without meeting them
3. have examples of what works from other charities and how things can be tailored for monthly giving, mid-level giving, planned giving or stewardship

Speakers
Aimee Lindenberger

Chief Engagement Officer

Refocus Communications and Fundraising

Aimée Lindenberger is passionate about her role in helping non-profit organizations make the world a better place. As Chief Engagement Officer at Refocus Communications & Fundraising, she gets to engage that passion every day. Armed with her degree in Graphic Communications Management, double minors in Marketing and Multimedia, a tender heart and insightful mind, and nearly twenty years of marketing and communications experience, she has worked with charities across Canada, helping them build fundraising programs.

Aimée is VP - Communications & Government Relations of the AFP Greater Vancouver Chapter in addition to serving as Vice Chair of the Greater Vancouver Chapter of the Canadian Association of Gift Planners (CAGP).