Want to improve your fundraising results from Millennials, Gen Xers Boomers, and even those who came before?

Join this lively session given from the Millennial perspective and learn top tips and tactics to set your integrated program up for success! We’ll share proven techniques covering all aspects of digital, telephone, social media, and direct mail campaigns, from the ask, creative, messaging, lists and more.

You’ll leave this session with access to insider knowledge on successful integrated campaign and practical tips you can use right away to refresh and reinvigorate your program… And raise much more net money from all age groups.

Learning Outcomes:

1. Your fundraising tools may be old and rusty – learn to refresh and invigorate your program for today’s world

2. Identify strengths of creative, messaging & fundraising techniques

3. Apply these to your own cause and take-away practical ideas to enhance your programme right away

Kathleen Grace

Director, Digital Strategy

Stephen Thomas Ltd.

Kathleen specializes in digital and integrated marketing strategy, working with accounts such as Eva’s Initiatives for Homeless Youth, the Alzheimer Society of Canada, Children’s Wish Foundation of Canada and Special Olympics Canada to ensure they are thinking strategically about their digital channels when it comes to meeting and exceeding their fundraising and marketing objectives. Kathleen executes digital campaigns from conception to execution and provides clients with a unique perspective on how they can leverage both traditional media and digital platforms to reach and engage with their donors. With experience in corporate, non-profit and agency environments including Marketing & Communications Manager at CanadaHelps, Kathleen brings a diverse skill set and over 10 years of experience. She has a master’s degree in communications and new media and is a member of the AFP Canada Communications Committee and the CMA Digital Council.

Sheidell Magalong

Account Manager

Stephen Thomas Ltd.

Sheidell has over 5 years of fundraising and marketing experience and is passionate about delivering excellent service that supports her clients’ mission and revenue goals. As an Account Manager at Stephen Thomas Ltd., she manages direct mail, digital and integrated programs for non-profits of all sizes across Canada and the United States. She is a proud AFP member and was a speaker in AFP’s inaugural Speaker Discovery Series in 2017