Major gifts are no different from any other area of fundraising. You need clear goals and clear metrics attached to those goals to know if you are successful. In this workshop, we will discuss the many ways you can measure your major gift success beyond just money raised. We’ll also learn how to use our metrics to improve your major gift program.

Participants will learn to:

  • Use metrics to measure their program's success and suggest areas for improvement
  • Use metrics to improve challenging areas of your program
  • Use metrics to reinforce successful behaviors in your major gift team and program

Robert Osborne


The Osborne Group, Inc.

With more than 20 years of experience in the not-for-profit sector, Robert brings his expertise to his clients, the organizations whose boards he serves on, and the pro bono projects he assists with. He specializes in organizational management, including strategic planning and scaling fundraising programs. Robert is also known for his international work, working with clients and other NGOs on a diversity of projects in Europe and around the globe.

Robert serves on the Advisory Board of the Czech Fundraising Center and he currently serves as a mentor to numerous social impact start-up organizations in Serbia.