September 26, 2018

1:00 PM - 2:00 PM EDT

At your desk!

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AFP Members: $25 + HST
Non-Members: $35 + HST

The Science of Supporter Experience

Supporter Experience isn't rocket science - or is it? Exploring some tried and tested theories, we will look into some basic brain science behind what creates a memorable experience and a journey that plays to the way our brain works. We will cover off which interactions matter the most, how donor experience can drive future behaviour and what tactics you might use to improve experience and retention. Perfect for anyone looking to inject some ideas and different thinking into the mix and some new ideas to improve your supporter journey!

Rachel Hunnybun, MInstF

Fundraising Consultant


Rachel has a background in Direct Marketing and Individual Giving which has resulted in an interest to look at other sectors and social science to develop programmes that provide donors with the right inspiration and supporter experience to develop long term relationships. She is passionate about change within the sector and supporting organisations to think differently.