Thursday,October 25, 2018

8:00 AM - 10:00

Training Centres of Canada
330 Bay St #610, Toronto, ON M5H 2S8 (map)

AFP Members: $35 + HST
Non-Members: $45 + HST


We all know stewardship is important. Or do we? Often it is the last thing we think of and the first thing to get cut from a budget. But at what cost? In this workshop we confront that question head-on. We will explore the importance of pure stewardship and its critical role in building brand affinity and loyalty, by examining real world examples, best practices, analytics and case studies from both the for-profit and not-for-profit sectors.

Ago Guastella

Creative Director

Blakely Inc.

Maeve Strathy

Fundraising Strategist

Blakely Inc.

Maeve Strathy is a passionate fundraising professional, focused on inspiring donors to make an impact on the causes they love through philanthropy. Maeve works as a Fundraising Strategist with Blakely Inc., providing strategy for charities on integrated direct response campaigns. Previously, she developed the mid-level giving program at Wilfrid Laurier University in Canada, and built a young donor program at Trinity College School. Maeve also supports the fundraising efforts of independent arts and culture organizations, namely MYOpera. In her spare time, Maeve likes read, cook, and write for her fundraising and philanthropy-focused blog,