Digitalization – online giving, social media, mobile payments, virtual events and more are disrupting fundraising as we know it. Join this workshop for a step-by-step analysis of what is happening and how you can build a digital-first program to attract and acquire new donors.

Learning outcomes:

  • Embracing and Preparing for Disruption
  • Building a digital-first program to attract and acquire new donors
  • Optimizing your online presence to get discovered

Speakers
Heather McLean

Senior Enterprise Solutions Engineer

Blackbaud

Heather McLean currently serves as a Senior Enterprise Solutions Engineer at Blackbaud, helping to translate complex customer requirements and pair nonprofits with the right tools and technology to achieve their business goals.  Prior to joining the Blackbaud team in 2016, she spent several years as an independent consultant serving nonprofits across North America to build and execute omni-channel marketing and fundraising campaigns that included successfully identifying and leveraging influencers.