Traditional notions of sponsorship are dead. We are now in the era of strategic cooperative marketing where organizations and private sector companies work together to deliver value to each other, as well as the end-user. Organizations that don't adapt will be out of the game. Bernie Colterman
Centre of Excellence for Public Sector Marketing

Within four years a strong integrated social media strategy will be just as important for every charity as a strong website strategy is today. Now is the time to learn, prepare and develop the social capital needed to secure your success online and offline. Ted Hart, ACFRE
Hart Philanthropic Services

Leverage is applying the right amount of effort to achieve the greatest gain. Leaders today need to find the leverage within their organizations and manage the change necessary to achieve optimal results. Mark Climie-Elliott, CFRE
President, Climie-Elliott