Congress

Past Presentations and Handouts

Sessions By Category

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Practical
Green LEVEL sessions are of general interest and are open to all. Choose green if you are new to fundraising, want to learn more about an area that’s unfamiliar to you, or want a comprehensive overview of a particular topic.
Experienced Practitioners
Yellow LEVEL sessions offer more advanced instruction. They are ideal if you have several years of fundraising experience and are looking to enhance your skills and knowledge in a specific area.
Experts and Leaders
Red LEVEL sessions are for professionals at a senior level. They are an excellent forum if you are a seasoned fundraiser with ten or more years of experience.

Dates:

Tuesday, November 30
Wednesday, December 1
Thursday, December 2

Tuesday, November 30
10:30AM - 12:30PM

G-01

Getting to Great Creative is No Accident

Tenenhouse, Bryan
10:30AM - 12:30PM

G-02

Social Networking and Online Fundraising Success

Hart, Ted, ACFRE
10:30AM - 12:30PM

G-03

Donors, Data and Dignity

Healey, Roberta (Robbe) A., MBA, NHA, ACFRE
10:30AM - 12:30PM

Y-01

ALL Things Possible: Bringing Your Board on Board to Raise More Money

Hanson, Nisia
10:30AM - 12:30PM

Y-02

Translating Public Awareness into Targeted Appeals

Page, Graeme
10:30AM - 12:30PM

Y-03

Is the Capital Campaign Dead?

Mullin, Susan, CFRE
Koutsoubos, Mary
10:30AM - 12:30PM

Y-04

From the Top: The Board’s Perspective

McDonell, Lyn, CAE, C. Dir.
10:30AM - 12:30PM

Y-05

Donor Retention: Communicating to Keep Donors

Oliver, Rosemary, CFRE
10:30AM - 12:30PM

Y-06

Corporate Partnerships for Unique Opportunities and Diverse Markets

Rennick, Lee
Hoppe, Peter
10:30AM - 12:30PM

R-01

Creative Power

Clayton, Alan
10:30AM - 12:30PM

R-02

Campaign Feasibility Studies: A Readiness Assessment or An Opportunity to Get Ready?

Horlor, Tom, CFRE
Hallett, Bill, Ph.D., ACFRE
2:00PM - 3:30PM

G-04

You’re Never Too Small for Sponsorship! Building Sponsorship Programmes for Small Organizations

Lynch, Shaun, CFRE
2:00PM - 3:30PM

G-05

F2F-101 (Face to Face 101)

Lonergan (Stefanski), Michelle
2:00PM - 3:30PM

G-06

TBA

Noble, Nicci
2:00PM - 3:30PM

Y-07

Stewardship for Today’s Donor: Beyond Moves Management and Donor Walls

Stanois, George
Eisler, Gina
2:00PM - 3:30PM

Y-08

Fire Up Your Board for Fundraising: Easy Friendraising and Fundraising Jobs for Board Members

Perry, Gail, CFRE
2:00PM - 3:30PM

Y-09

Herding Cats – A Guide to Working with the Front Line!

Cairney, Karen
2:00PM - 3:30PM

Y-10

Your Community’s Diversity Profile: A Strategic Tool in Your Fundraising Kit

Brown, Maureen
2:00PM - 3:30PM

Y-11

From Collecting to Collaborating: Corporate Philanthropy in a New Economy

Pelosi, Peggie
Pelosi, Michael
2:00PM - 3:30PM

Y-12

Team Work Makes the Dream Work

Archer, Ron, Ph.D.
2:00PM - 3:30PM

R-03

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

Daw, Jocelyne
2:00PM - 3:30PM

R-04

Essential Charity Law Update: What Every Fundraiser Needs to Know

Carter, Terrance, LL.B.
Hoffstein, M. Elena, MA, LL.B.
4:00PM - 5:30PM

G-07

Choosing Events That Secure Great Results

Gibson, Suzanne
4:00PM - 5:30PM

G-08

TBA
4:00PM - 5:30PM

G-09

Lay Your Hands on Me: A Hands‐on Tutorial for the Social Media Starter

Pringle, Laurie
4:00PM - 5:30PM

Y-13

TBA
4:00PM - 5:30PM

Y-14

Direct Response for Newbies

Thomas, Steve, CFRE
4:00PM - 5:30PM

Y-15

The Value of a Chicken

Goossen, Gayle
4:00PM - 5:30PM

Y-16

World’s Best Interactive Non-Profit Websites + Live and Interactive: How Do You Stack Up?

Gauba, Raheel
4:00PM - 5:30PM

Y-17

Creating an Effective Board of Directors

Kelsey, Gary, Ph.D.
4:00PM - 5:30PM

Y-18

Philanthropic Trends 2010

Spears, Marnie, BA, C.Dir
4:00PM - 5:30PM

R-05

Partnership or Merger? Lessons from the UK on Working Together

Farthing, Paul
4:00PM - 5:30PM

R-06

Major Gifts: A Look at the Nexus between Mega-Gift Fundraising and Marketing

Green, Barbra
Seidman, Carol, MSW, CFRE
Lester Tollman, Taali, MA
Wednesday, December 1
9:00AM - 12:30PM

G-10

A Look at How One Search Engine is Helping Charities Transform the Way You Fundraise

Triner, Sean
9:00AM - 12:30PM

G-11

Raising More Money with an Integrated Communications Plan – Who Are You? What Do You Want? Why Should Your Prospect Care?

MacKenzie, Kimberley, CFRE
9:00AM - 12:30PM

G-12

Fundraising Tax Law Refresher

Lazier, Kate
Hayhoe, Robert
9:00AM - 12:30PM

Y-19

How Small Groups Can Raise Big Money

Klein, Kim
9:00AM - 12:30PM

Y-20

Leadership Giving – The Key to Annual Program Growth

Blease, Kimberley
9:00AM - 12:30PM

Y-21

Coaching to Win

Bennett-Howes, Darlene, CFRE
DeMers, Pat
9:00AM - 12:30PM

Y-22

Love Thy Reader: The Science & Secrets of Effective Fundraising Communications

Ahern, Tom, ABC
9:00AM - 12:30PM

Y-23

Stewardship: Fostering Donor Loyalty

Armour, Cynthia, CFRE
9:00AM - 12:30PM

Y-24

Passion Makeover

Green, Fraser
9:00AM - 12:30PM

R-07

Top 20 Legal and Ethical Issues for Canadian Fundraisers

Blumberg, Mark, LL.B., LL.M., TEP
9:00AM - 12:30PM

R-08

TBA
2:00PM - 3:30PM

G-13

Create an Engaged, Enthusiastic Board Full of Passion for the Cause

Perry, Gail, CFRE
2:00PM - 3:30PM

G-14

TBA

Noble, Nicci
2:00PM - 3:30PM

G-15

What Every Donor Wants to Know

McKinnon, Harvey, CFRE
2:00PM - 3:30PM

Y-25

Strategic Partnerships: Opportunities and Issues

Healey, Roberta (Robbe) A., MBA, NHA, ACFRE
2:00PM - 3:30PM

Y-26

Double Jeopardy: Winning and Losing When Making Complicated Ethical Decisions

Climie-Elliott, Mark, CFRE
2:00PM - 3:30PM

Y-27

Creating an Environment That Makes Great Staff Want to Stay

Freedman, Sherri
2:00PM - 3:30PM

Y-28

From Panic to Praise: How to Move Your Board from Indifference, Excuses, Self-Serving Behaviour, and Even Fear When Asking for Money

Hanson, Nisia
2:00PM - 3:30PM

Y-29

Creating an Effective Board of Directors that is Engaged in Development

Kelsey, Gary, Ph.D.
2:00PM - 3:30PM

Y-30

The Power of YOU

Clayton, Alan
2:00PM - 3:30PM

R-09

Is the Donor Pyramid Dead? Lessons from the Field

Melandri, Valerio, Ph.D.
2:00PM - 3:30PM

R-10

Become a Better Major Gift Negotiator

Lynch, Shaun, CFRE
4:00PM - 5:30PM

G-16

Creating a Flat-Out Great Case for Donor Support

Ahern, Tom, ABC
4:00PM - 5:30PM

G-17

TBA
4:00PM - 5:30PM

G-18

Upgrading: When, How and How Often

Klein, Kim
4:00PM - 5:30PM

Y-31

Leadership and Innovation in Telephone Fundraising

Holweger, Karl
4:00PM - 5:30PM

Y-32

Online Success Strategies, Tools and Trade Secrets

Hart, Ted, ACFRE
4:00PM - 5:30PM

Y-33

Cause Marketing 2.0: Innovate to Grow Your Success

Daw, Jocelyne
4:00PM - 5:30PM

Y-34

Really Tough Talk for You and Your Board

Joyaux, Simone P., ACFRE
4:00PM - 5:30PM

Y-35

TBA
4:00PM - 5:30PM

Y-36

The Fundraiser as a Researcher

Cairney, Karen
4:00PM - 5:30PM

R-11

Trend Watching from the Other Side of the Pond

Ros Jernberg, Maria
4:00PM - 5:30PM

R-12

Team Work Makes the Dream Work

Archer, Ron, Ph.D.
Thursday, December 2
9:00AM - 11:45AM

G-19

Successfully Integrating Legacy Giving in a Capital Campaign

Horvath, Susan, CFRE
Brown, Marilyn
9:00AM - 11:45AM

G-20

The Small Shop Institute

Raetsen-Kemp, Donna
Lewzey, Emma, CFRE
Greenwood, Pati, CFRE
9:00AM - 11:45AM

G-21

TBA
9:00AM - 11:45AM

Y-37

TBA
9:00AM - 11:45AM

Y-38

TBA
9:00AM - 11:45AM

Y-39

Event Value Equation

Harrison, Mark
9:00AM - 11:45AM

Y-40

From Grassroots to a Multi-Faceted Strategy: Taking Your Fundraising to the Next Level

Villemaire, Joanne
Cookson, Julie
9:00AM - 11:45AM

Y-41

Going from Mass Communication to Mass Participation – and Still Creating Strong Relationships!

Ros Jernberg, Maria
9:00AM - 11:45AM

Y-42

A New Dialogue on Legacies: Getting your Message Across

Farthing, Paul
9:00AM - 11:45AM

R-13

TBA
9:00AM - 11:45AM

R-14

Leaders Rattle Cages With Questions and Conversation. How About You?

Joyaux, Simone P., ACFRE

Sessions By Category

Tuesday, November 30

G-01

G-02

G-03

Y-01

Y-02

Y-03

Y-04

Y-05

Y-06

R-01

R-02

G-04

G-05

G-06

Y-07

Y-08

Y-09

Y-10

Y-11

Y-12

R-03

R-04

G-07

G-08

G-09

Y-13

Y-14

Y-15

Y-16

Y-17

Y-18

R-05

R-06

Wednesday, December 1

G-10

G-11

G-12

Y-19

Y-20

Y-21

Y-22

Y-23

Y-24

R-07

R-08

G-13

G-14

G-15

Y-25

Y-26

Y-27

Y-28

Y-29

Y-30

R-09

R-10

G-16

G-17

G-18

Y-31

Y-32

Y-33

Y-34

Y-35

Y-36

R-11

R-12

Thursday, December 2

G-19

G-20

G-21

Y-37

Y-38

Y-39

Y-40