Traditional notions of sponsorship are dead. We are now in the era of strategic cooperative marketing where organizations and private sector companies work together to deliver value to each other, as well as the end-user. Organizations that don't adapt will be out of the game. Bernie Colterman
Centre of Excellence for Public Sector Marketing

Do you understand how companies think? Do you know what they want and need? You better say yes if your organization is serious about tapping into the potential that Corporate Social Responsibility offers. It's all about understanding the corporate point of view. Maria Ros Jernberg
TV4 Sweden

Marketers and fundraisers have a lot to learn from each other. In a crowded and ever-evolving marketplace, only charities who insist on the two solitudes working together will thrive. Neil Gallaiford
Stephen Thomas Ltd