Traditional notions of sponsorship are dead. We are now in the era of strategic cooperative marketing where organizations and private sector companies work together to deliver value to each other, as well as the end-user. Organizations that don't adapt will be out of the game. Bernie Colterman
Centre of Excellence for Public Sector Marketing

Social justice values frame the missions of many organizations in the non-profit sector…but do they impact how you raise money and lead your team? Should they? Thoughtfully wrestling with these inherent aspirations, tensions, contradictions and opportunities can make your program sing with relevance and impact. Sharilyn Hale, MA, CFRE
Watermark Philanthropic Advising

We transitioned from cheque book philanthropy and same time next year giving to be strategic, demonstrate fit with business interests, and deliver value, but it’s a brave new world of corporate giving—again. Lesley Ring
Canadian Cancer Society