Never, Ever Use Public Relations Without Measurement…New Metrics for Fundraising!
LOCATION: YMCA of Greater Toronto, Room 2A/2B (3rd Floor)
20 Grosvernor Street, Toronto
TIME: 12:45 p.m. - 2.30 p.m.
COST: Members: $20.00 Non-Members: $25.00
| Program Summary : |
In this session Clarke Caywood, a leading expert in marketing, will discuss the use of databases for media and print tracking in public relations and marketing. Dr Caywood will explore how charities can also track and measure their public relations effectiveness and offer tips for improving community awareness of their organizations. |
| Learning Objectives: |
Participants will be able to: - Implement media and print tracking for public relations and marketing
- Identify ways to track and measure public relations effectiveness
- Boost community awareness of their organizations
| About the Presenter: | | Clarke L. Caywood is Director of the Graduate Program in Public Relations and past chair of the Department of Integrated Marketing Communications in the Medill Graduate School, at Northwestern University. Professor Caywood teaches graduate classes in crisis management, communications management, marketing and public relations. He was named by PRWeek as one of the most influential 100 PR people of the 20th century (PRWeek, October 18, 1999) and one of the top 10 outstanding educators in 2000 (PRWeek, February 7, 2000). He was named Educator of the Year by the Public Relations Society of America in 2002-2003). He received the Educator of the Year Award from the Sales and Management Executives - Chicago Chapter. |
| Target Audience: | Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements
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