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AFP Workshop/Luncheon - Direct Mail - Toronto
June 25, 2008
DATE: Wednesday, June 25, 2008
LOCATION: YMCA of Greater Toronto, Auditorium - 20 Grosvenor Street, Toronto
TIME: 9:00 (sharp) – 11:30 am
Workshop Topic: Everything You Ever Wanted to Know About Direct Mail (and were afraid to ask!)
Presenter: Caroline van Nostrand
Description
Attend this session to learn how to maximize the 'good,' evolve from the 'bad' and remove the 'ugly,' whether your direct mail program is embryonic, seasoned or quite sophisticated. You will learn how to expand / improve your present efforts, and tweak or hone your activities for improved results.
Key outcomes:
- Primary ingredients for successful direct mail creative, donor segmenting, results, information capture, renewals and overall donor cultivation;
- Ideas to integrate your direct mail program with other development functions - telemarketing; tribute, online, planned and monthly giving;
- Strategies and technologies to acquire, renew and upgrade direct mail donors;
- An understanding of some trends that will impact your direct mail program
About the Speaker
Caroline van Nostrand, CFRE is a revenue development professional with over 14 years of experience in many types of fundraising. Having worked in the independent school sector and for such large and complex organizations as The Sunnybrook Foundation and The Princess Margaret Hospital Foundation, she brings solid knowledge of fundraising and especially annual giving programs. Former Director, Community Giving at The Princess Margaret Hospital Foundation. Presently the Director of Development at the Childhood Cancer Foundation – Candlelighters Canada. B.A., Queen’s University. Received her professional accreditation of Certified Fund Raising Executive (CFRE) in 2000.
COST: AFP Members $60.00 ~ Non-Members $70.00 - Workshop registration fee includes admission to the AFP Luncheon
REGISTER NOW
Luncheon Time- 12:00 – 1:30 pm
Luncheon Topic: 90 Surefire Direct mail Tips in 45 Minutes
Presenters: Jose van Herpt, CFRE and Fraser Green, CFRE - FLA Group
Description
Direct mail fundraising has never been more challenging. Your competition is fierce - and your prospects and donors expect more from you than ever before. What worked for you three years ago probably just isn't enough today. Join Jose and Fraser as they present a dizzying array of 90 practical and useful tips on how you can get your direct mail program into tip top shape. If you use the mail to raise funds, you must not miss this session.
About the Speakers
Jose van Herpt, CFRE and Fraser Green, CFRE are principals at FLA Group - a Canadian consulting firm that specializes in direct marketing, market research and legacy gift marketing in the charitable sector. Jose and Fraser are sought-after speakers at local, national and international fundraising conferences including the IRC in Holland and the recent AFP International Conference in San Diego.
Jose and Fraser are co-authors of 'Iceberg Philanthropy' which is available at amazon.com. Jose is the Past President of the AFP Ottawa chapter and Fraser was the AFP Ottawa Outstanding Fundraising Executive in 2007.
COST FOR LUNCHEON ONLY: AFP Members $30.00 Non-Members $40.00