Boom Generation Women Create New Horizons for Fundraisers

LOCATION: Oakham House, Ryerson Univ ersity

63 Gould Street Toronto, ON M5B 1E9 - Directions to Oakham House

TIME: 12:50 p.m. - 2.30 p.m.

COST: Members: $20.00 Non-Members: $25.00

*You must attend this session at the location listed above*

*Please note that food will not be served*

Program Summary

Boom generation women have the emotional literacy, financial confidence and control the economic means to make major lifetime and legacy gifts that mirror their core values and beliefs, and fulfill their number one issue - a desire to make a difference. Organizations that understand how to create a sustainable environment for gender and generational synergy will attract and maintain the trust, loyalty and commitment of the nation's largest cohort of women impatient for and receptive to advice and counsel as to how to direct their philanthropic dollars. This session will identify the key psychosocial peer-personality traits of this generation, discuss how to implement effective communication, marketing and gender receptive programs and provide you with the tools to align your organization's mission more closely with donor's values and interests.

Learning Objectives

Participants will:

1. Deepen their understanding of the "culture" of boom-generation women and their extraordinary potential to impact and influence philanthropic methodology
2. Gain powerful techniques for marketing, communicating and connecting with affluent women.
3. Become confident in their ability as a trusted advisor to identify, solicit and retain boom-generation women's wealth, power and influence.
4. Learn strategic ways to align donor's interest and values with organization's mission.

About the Presenter

As founder and president of the Institute for Women and Wealth, in Palm City, Florida, Margaret May Damen is passionate in her quest to empower women to embrace their unique philanthropic legacy of values and virtue. Her 35-year career in education, financial planning, fund-raising and philanthropic consulting began at Boston University and included 18 years as a Senior Advisor with American Express Financial Advisors.

Target Audience

Mid Level, Senior and Advanced Levels

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.