How to Make Your Strategy and Mission Stick

LOCATION: YMCA of Greater Toronto, Grosvenor Room (2nd Floor), 20 Grosvernor Street, Toronto

TIME: 12:50 p.m. - 2.30 p.m.

COST: Members: $20.00 ~ Non-Members: $25.00

*You must attend this session at the location listed above*

*Please note that food will not be served*

Progam Summary:

Why do some ideas stick with people and others go in one ear and out the other? As someone working for a nonprofit, you have some of the most important ideas around, but you may not be getting your ideas across as effectively as you could. 

Chip Heath examines why certain ideas - ranging from urban legends to folk medical cures – survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why is it that you can't get that clever little auto insurance commercial out of your head? Chip will answer these questions and help you create messages that will break through the larger marketplace of ideas and stick to what's important.

Learn to recognize some barriers that keep many nonprofits from getting their messages across, and discover some simple tools you can use to overcome the barriers and come up with messages that inspire and energize others. 

This presentation is based on the New York Times bestselling book, Made to Stick: Why Some Ideas Survive and Others Die, which has been translated into 24 languages, including Thai, Arabic, and Lithuanian. 

About the Presenter:

Chip Heath, a Professor in the Graduate School of Business at Stanford University is the co-author (along with his brother, Dan) of Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in 2007. Made to Stick has been a Business Week and New York Times bestseller, and was ranked among Amazon's Top 10 Business Books of 2007 by both editors and customers. Chip and his brother Dan write a column for Fast Company Magazine. He has taught workshops on strategy and mission to over 190 nonprofits. 

Target Audience: All levels

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

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