Guerilla Tactics: Motivating Your Board and CEO to Raise More Money

LOCATION: Trent University, Blackburn Hall, Room BH-126, 1600 West Bank Drive, Peterborough, ON

TIME: 12:50 p.m. - 2.30 p.m.

DATE: December 10, 2008

COST: Members: $20.00 Non-Members: $25.00

*You must attend this session at the location listed above*

*Please note that food will not be served*

Program Summary

The enduring reality of fundraising for nonprofit organizations is the need for the board to help with the solicitations. They might be reluctant, reticent, or resistant, but the bottom line is that they must DO IT. So how does a development officer persuade board members to assist? Using guerilla tactics! These include much personal contact, putting books into their hands through executive summaries, weekly task assignments and committee-driven goal setting, among other tactics. If they have fiduciary responsibility and you demonstrate the needs, they will follow your lead.

Learning Objectives

Participants will:

1. Learn how to combine the care and feeding of your board with their tasks.
2. Learn how to inspire and persuade with grace.
3. Learn how to take the fear out of asking for your board.
4. Learn how to raise more money by employing your board's relationships.

About the Presenter

Paula K. Parrish, CFRE, has been raising funds and educating boards for 20 years. Her nonprofit experience stems from educational institutions, health care organizations and the arts, so she has vast expertise in dealing with the idiosyncrasies of unique boardroom situations. She has worked with well-intentioned provincial boards and high-end boards and she knows how to move them to the next level.

Target Audience

This presentation will help any Development Officer or CEO of any experience level who works with a board that is not pulling its fair share of fundraising.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

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