Forty Ways to Maximize Fundraising Through Your Website

LOCATION: University of Waterloo, 200 University Avenue West, Room NH-1116, Waterloo, ON

TIME: 12:50 p.m. - 2.30 p.m.

COST: Members: $20.00 Non-Members: $25.00

*You must attend this session at the location listed above*

*Please note that food will not be served*

Program Summary

Your website has two strategic objectives – first, to inform the website visitor about your organization and its mission, and more importantly, to garner support for your nonprofit. Learn how to plan and build a site which not only has a lot for the user to see, but a lot for the user to do as well. Consider the impact of a site that offers online donations, event tickets, membership dues, e-store purchases, affiliate marketing, even in-kind donations, planned gifts, investment donations and much more.

Learning Objectives

At the conclusion of this session, participants will:

1. Know which fundraising transactions and information to include in your website – and how to easily incorporate them in your site (or build a new site)
2. Understand innovative techniques for maximizing the fundraising results you achieve with your website -- many of these techniques are easy to implement (and free or low cost)
3. Hear e-philanthropy case studies whose lessons they can apply to their own nonprofit and its website

About the Presenter

Allan Pressel is founder and CEO of CharityFinders, which helps nonprofits use the Internet to further their mission. Allan was named as one of the world's leading e-philanthropy experts by the ePhilanthropy Foundation. He was given the Volunteer Service Award by President George W. Bush.

Target Audience