DATE: Tuesday, November 3, 2009

LOCATION: Alumni Hall (VC 112),  Victoria Building , University of Toronto, 91 Charles St West, Toronto ON ~ Museum Subway Station ~ MAP IT

WORKSHOP TIME: 9:00 a.m.(sharp) – 11:30 a.m. - Breakfast buffet at 8.00 a.m.

LUNCHEON TIME: 12:00 p.m. - 1.30 p.m.

COST: Workshop + Lunch: AFP Members $60.00 ~ Non-Members $80.00; Workshop Only: AFP Members $50.00 ~ Non-Members $60.00; Luncheon Only: AFP Members $30.00 ~ Non-Members $40.00.  

AFP Workshop Topic:  Uniquely Me

Presenter: Gayle Goossen, barefoot creative

Description:

This session will focus on the importance of brand equity for non-profit organizations, including the following three critical components:  how am I unique, brand implementation, and integrating brand into all aspects of your organization.

Learning Objectives: 

• Understand the importance of brand and how to effectively plan the implementation of a brand project.
• Evaluate your organization’s brand’s effectiveness through the assistance of a Brand Assessment Checklist.
• Identify if your organization’s communications are brand true.

About the Speaker:

Gayle Goossen’s vision for excellence formed the foundations of barefoot creative, where she is currently partner and creative director. Her background in creative writing, literature and management fuels much of the work. Previously, Gayle was creative, direct marketing writer for World Vision Canada and quickly moved to the role of creative director, leading the organization in brand identity and consistency, communication and marketing materials, and marketing strategies. In 1998 she left to start barefoot creative, a communication company that works with international, national and local organizations to build their communication and marketing materials. Gayle’s overall goal is to maintain strong creative integrity, while maximizing the effectiveness of the communication the client is producing.

Participation in the workshop qualifies for 2.5 points toward CFRE education requirements.

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Luncheon Topic: The Magnetic Brand™ – Positioning Your Organization to Get More, From More

Presenter: Chris Ward, MBA, CMC, Riverhorse Brand Advisors

Description:

You want your organization to be a magnet for high value donors.  This means making an emotional connection with the people who matter to your success – your donors, potential donors, employees and volunteers. To make your numbers, you've got to stand out from other worthy causes. In this fast-paced session, you'll learn what it takes to build a brand – or reputation – that resonates with donors and sets your organization apart. Using real-life examples, Chris will lay out a proven method for increasing your magnetic appeal and positioning your organization to get more, from more. Participants will leave the room with a wealth of ideas for implementing their own, highly focused brand-building initiative.

Learning Objectives: 

• Establish what an emotional connections is all about.
• Identify the donor-related issues that branding can impact.
• Identify the essential qustion that must be addressed by every charitalbe organization
• Define the essential behaviours that will turn employees and volunteers into effective brand ambassadors.

About the Speaker: 

Chris Ward MBA, CMC, is founder and CEO of Riverhorse Brand Advisors. An experienced brand strategist, Chris earned his MBA from the Rotman School of Management. He has held senior positions in retail, manufacturing, distribution and professional services businesses; founded and presided over the rapid growth of a successful marketing communications firm that numbered among its clients some leading business organizations and not-for-profits; and has consulted to charities such as the YMCA, Boost for Kids and The Safehaven Project for Community Living.

Participation in the luncheon qualifies for 1.5 points toward CFRE education requirements.

 REGISTER NOW