DATE: Tuesday, March 9, 2010                

LOCATION: Alumni Hall (VC 112),  Victoria Building , University of Toronto, 91 Charles St West, Toronto ON ~ Museum Subway Station ~ MAP IT

WORKSHOP TIME: 9:00 a.m. (sharp) – 11:30 a.m. - Breakfast buffet at 8.00 a.m.

LUNCHEON TIME: 12:00 p.m. - 1.30 p.m.

COST: Workshop + Luncheon: AFP Members $60.00 ~ Non-Members $80.00; Workshop Only: AFP Members $50.00 ~ Non-Members $60.00; Luncheon Only: AFP Members $30.00 ~ Non-Members $40.00.  

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Workshop Co-Presenters: Peter Hoppe and Lee Rennick

Peter Hoppe, CEO of RHA-RMS INC., has over 20 years of charitable sector leadership.  Before joining RHA, Peter was Associate Executive Director of the Canadian Cystic Fibrosis Foundation, and Vice-President of Development and Communications for Canadian Feed The Children.  During his tenure in the charitable sector, Peter was responsible for raising annual revenues in excess of $10 million through a widely varied fund development portfolio.  He is seasoned in many areas of fundraising, including strategic analysis and planning, direct response management, corporate partnerships, corporate gifts, foundation grant proposals and marketing communications.

Lee Rennick, President of RHA-RMS INC., has over 17 years of experience in delivering strategic marketing success for corporations and non-profit organizations.  After several years serving the charitable sector in a leadership capacity, Lee formed Rennick Hoppe & Associates and Rennick Marketing Solutions in 1996.  She is a leader in developing innovative marketing concepts and cross promotions, securing corporate and business-to-business partnerships, and building customer loyalty programs.  Lee is well connected, and brings a strong corporate marketing perspective to non-profit initiatives and programs. 

Workshop Topic: Corporate Sponsorship & Partnerships: Opening the Doors to New Opportunities

Description: 

Successful partnerships between corporations and your organization go beyond receiving a financial contribution in exchange for logo exposure on promotional material or a website.  Strong partnerships begin with solid research and innovation.  This seminar will look at some of the strategies corporations utilize when seeking marketing partnerships with other corporations.  It will also examine ways in which charities can evaluate the real potential of a partnership, and how partnerships can be enhanced through marketing strategies that cross-promote different corporate partners through customer, donor and public engagement.

Whether you’re just beginning to swim the choppy waters of corporate sponsorships and partnerships, or have already had some success under your belt, attending this seminar will provide a unique strategic perspective and an opportunity to share experiences.

Learning Outcomes:

• Researching corporate partnership opportunities.
• Evaluating corporate partnership opportunities.
• Integrating corporate partners in strategic marketing strategies. 

Target Audience:  All levels. 

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Luncheon Presenter: Sarah Saso

Sarah Saso is the Director of Community Relations at Manulife Financial.  She oversees Manulife’s Corporate Giving program, including developing strategy, designing projects and managing implementation.  Sarah has extensive experience in the non-profit and private sectors working for arts, heritage, communications and financial services organizations.  Prior to working at Manulife, Sarah help create CIBC’s sponsorship strategy.  She strengthened the Company’s brand by focusing the efforts around the CIBC Run for the Cure, developed and implemented partnerships with The Vancouver Olympic Bid, Cirque du Soleil, the Canadian Soccer Association and Alpine Canada.  A big believer in giving back to the community, Sarah sits on the Marketing and Development Committee for Willow Breast Cancer Support Services as well as Bay Street Hoops, and enjoys getting her hands dirty volunteering for Habitat for Humanity.

Luncheon Topic: Measuring the Value of Employee Volunteerism

Description: 

Developing and executing a strategic and measured employee volunteer program can reap huge rewards for a non-profit, a corporation and its employees.  Proving the value of employee volunteering to those who demand accountability for shareholder dollar is an important exercise for both non-profits and business.  In this presentation, Sarah will share information from an employee retention and employee volunteerism survey she conducted with the help of Ryerson University (Centre for Voluntary Sector Studies) and University of Pennsylvania (School of Social Policy and Practice.

Learning Outcomes:

• Understanding the value proposition that non-profits can bring to a corporation.
• How to draft funding and volunteer proposals that reflect some of the value of volunteering.

Target Audience:  All levels. 

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CFRE Accreditation

• Participation in the Workshop qualifies for 2.5 CFRE points
• Participation in the Luncheon qualifies for 1.5 CFRE points