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AFP Webconference Series - How to Evaluate and Significantly Improve Your Major Gift Program

August 12, 2010

LOCATION: Ryerson Student Centre (formerly Oakham House), Ryerson University, 63 Gould Street Toronto, ON M5B 1E9

DATE: August 12, 2010 (Thursday)

TIME: 12:50 p.m. - 2.30 p.m.            

COST: Members: $25.00 Non-Members: $30.00

Note: You must attend this session at the location listed above. If you wish to login from your office/home, please register through www.afpnet.org (US$ 159/member price; US $295/non-member price)

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Presenter

Maureen Schuerman, CFRE, is an award winning nonprofit fundraiser and marketer.  She has 19 years experience in helping nonprofits expand their donor bases, increase their charitable gifts and break fundraising records as both an employee and a consultant.  She is president of Accelerated Fundraising Solutions, Inc., a nationwide fundraising consulting firm.

Program Summary

In this session you will learn how to evaluate each step of your major gift program for individuals and make improvements to maximize your fundraising results.  You will learn the best practices of major gift programs and how to realistically achieve them in your own organization.

Learning Objectives

• Thoroughly understand the best practices of a successful major gift program.
• Be able to evaluate one’s own current major gift program in comparison to best practices.
• Be able to develop an achievable plan to significantly improve one’s own major gift program.

Target Audience 

The target audience are professional fundraisers with 1 to 10 years experience who are engaged in a major gift program or want to start one in their organization.

CFRE Accreditation

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

 

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