TIME: 12:50 p.m. - 2.30 p.m.          

COST: Members: $25.00 Non-Members: $30.00 (+ HST)

Note: You must attend this session at the location listed above. If you wish to login from your office/home, please register through www.afpnet.org (US$ 159/member price; US $295/non-member price)

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Presenters

Rachel Hutchisson is the Director of Corporate Relations & Philanthropy at Blackbaud, Inc. (NASDAQ: BLKB). Previously, she ran the marketing programs and events business for the 2,000-person company, launched the firm’s public relations function, and served as project manager for strategic acquisitions. Rachel is the President Elect of the Association of Fundraising Professionals’ Lowcounty Chapter, was the 2008 chair of the American Marketing Association’s Nonprofit Marketing Conference, and serves on the board of directors of the South Carolina Association of Nonprofit Organizations.


June Bradham, CFRE, is the founder, owner and president of Corporate DevelopMint, a fundraising consulting firm serving non-profit clients throughout the Eastern United States. June has led campaigns from $1 million to $100 million for clients representing the healthcare industry, higher education, and community organizations. She serves on the Moore School of Business at the University of South Carolina and the Association of Fundraising International Board. Recently, she was honored by the Charleston Business Journal as one of their most influential women in business for 2008.

Since joining Corporate DevelopMint, Tucker Branham, CFRE, has demonstrated keen skills and success in managing major gift campaigns, assessing development office operations and coaching volunteers and staff. Through her work in annual giving, major gift campaigns, service as an interim director of development, and board development, Tucker has emerged as a specialist in facilitating Development Assessments for clients in healthcare (such as Phoebe Putney in Albany, GA) as well as for community organizations (Camp Boggy Creek in Eustis, FL and The Arts Partnership).

Program Summary

While philanthropy truly stands at the precipice of a Golden Age, today’s climate feels anything but optimistic. And, with three generations of donors in play—Baby Boomers, Generation Xers, and Millennials—only one thing will ensure that our most dependable sources of giving doesn’t waver: customization.

In this session, a representative from each generational segment will offer a personal account of who they are, what they hope to achieve through giving, and what approach would work best in soliciting a gift from them. Session attendees will learn how these groups differ in giving style, capacity and motivation but also in what ways these seemingly disparate groups overlap.

Session Objectives:

• Have a clear understanding of who makes up the various donor groups.
• Understand how to customize solicitation approaches to meet the needs of each group.
• Have practical tips for implementing change that will create a seamless, comprehensive philanthropic plan.

Target Audience

General

CFRE Accreditation

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

  

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