LOCATION: 2nd Floor, Oakham House, Ryerson University, 63 Gould Street Toronto, ON M5B 1E9

DATE: March 20, 2012 (Tuesday)

TIME: 12:50 p.m. - 2.30 p.m.

COST: Members: $25.00 ~ Non-Members: $35.00 (+ HST)

Note: You must attend this session at the location listed above. If you wish to login from your office/home, please register through www.afpnet.org (US$ 159/member price; US $295/non-member price)

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Presenter  

Mark Grimm has a master's degree in public communications from Syracuse University's Newhouse School and is a magna cum laude Siena graduate, where he was named the Conlin Scholar, Siena's top honor for English majors. More is available on Mark and his company at www.markgrimm.com

Program Summary

Competition for nonprofit fundraising dollars is fierce, exasperated by a tough economy where individuals and companies often have less to give as the needs grow for the organizations that philanthropy supports.

This session, "Fundraising is a Crowded Field: Compose a Compelling Message that Will Bring In Bucks," centers on sharpening your message to focus more on why the available fundraising dollars should come to you.

In this session:

• Begin to take a new approach on how they communicate with donors and prospects
• Better understand how message clarity and quantification go hand and hand
• Have a clearer idea on how to achieve clarity
• Have a greater appreciation for tracking the right things

Target Audience

Anyone involved in developing the right message, those responsible for developing the needed data and those involved in raising dollars in the fundraising field.

CFRE Accreditation

Full participation in this program qualifies for 1.5 points toward CFRE International education requirements for initial certification and/or recertfication.

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